Walmart is the most prominent example of how e-commerce is the future. From Walmart to Sears, Target to Best Buy, everyone is bringing their A game to attract customers in the e-commerce space.

However, the transition is not so easy for these big basket retailers. These retail giants have to ensure that their ethos is reflected in their digital stores as well. Moreover, on top of that, Amazon has almost half of the U.S. e-commerce market .

With the help of eCommerce frameworks like Opencart, it has become easier for individual business owners to move their traditional store to a digital one. They can enhance the functionality of their store by installing add-ons that fulfill their needs such as newsletter subscriptions, BOGO, up-selling and cross-selling, and many more add-ons available through the official Opencart Add-ons Marketplace.

Traditional and Modern Times

In the classical era, purchasers usually went to specialized retail stores to buy goods. Today, with the IT boom of the 90s, e-commerce was/is/will be at the forefront. People used to visit their favorite e-commerce sites and purchase goods.

Suddenly millions of websites pop up and start competing for the same spot.IT increases the problem for business owners and marketers to attract relevant traffic and audience to their websites.

Here you have to connect with them and introduce yourself to them in a different way that will make you stand out.

And, that's the hardest part. Developing a social media strategy based on the most accurate buyer personas; creating content that solves their problems and inspires their desires and passions is a process that most people struggle with.

The 2018 State of Inbound Report revealed that 60% of marketers agree that attracting similar audiences and leading their biggest challenge.

So what if we told you about an approach that's both traditional and packaged into a new release where customers come to you instead of you coming to them?

It reduces your customer acquisition costs; massively increases the visibility of your products, which leads to sales. This approach is called multi-channel marketing and is being adopted by more and more third-party e-merchants.

Here you can connect your Opencart store to leading e-commerce marketplaces, comparison engines, and Google Shopping where you already have customers shopping.

A joint study by USPS and comScore found that 96 percent of customers browse products in the marketplace before making a final purchase.

These established channels retain their target audience from which customers make multiple purchases. Therefore, listing your products on these channels helps you to capitalize on their large customer base.

However, everything comes at a cost and this method is no different. The most common costs are:

1.Commission on each product sale

2.Listing fee for each product for a fixed period of time

3. Monthly program fees

Most markets employ different strategies. As noted above, some apply all three payment methods. And some use only two. However, some are generous and follow a pay-as-you-go model. This means they don't charge a penny unless a sale occurs.


The most popular revenue model is commission based fees.

Therefore, it becomes very important to optimize your work in such a way that you get maximum profit from these markets.


Do this and ensure maximum product visibility 1. Follow Marketplace SEO strategies:

Amazon.com itself is an excellent repository for identifying the best keywords for sales inclined people. Almost all marketplaces are the same, something here or there more or less, and most marketplaces' search algorithms take the search terms entered by visitors and match them to the text in the "title", "item description" and "tags". and matches it with the text in the "title", "item description" and "tags" and suggests the appropriate results.


Therefore, selecting crucial keywords to strategically add to your content remains the most critical attribute.

Well, because everyone on Amazon.com is likely to buy. They may or may not shop, but no one enters a store just for entertainment. Therefore, employing a carefully reviewed SEO strategy will help you maximize product conversions. Typically, an internal product recommendation system is the way to work in the marketplace:

a) Exact phrase search results are displayed in the top position. That is, item content (title, description, attributes and categories, etc.) that matches the user's search term verbatim is given a higher priority.

b) After that, priority will be given to listings whose content is very similar to the user's search term (including synonyms or LSI words).

Note: Many other factors also come into play. A listing's conversion rate, positive reviews of the listing, the merchant's overall seller scorecard, and several other factors come into play when displaying search results.

2. Create great content:

The product description (or "about this item") section is responsible for selling your product. You must write down all the information you feel is necessary for the buyer to take action in your favor. Ideally, the item description must include all aspects of it. From its manufacture to the occasions when it is most likely/suitable to be used, and its utility programs, and so on. When you sit down to write a product description for any product, try to answer the following questions or add more content based on your ideal buyer persona:


What is the product?

The color.

Its size;

The perfect persona to buy or gift;

Its material;

What is the use of this

Its USP;

How to return an item

How to return a product

When you start writing content for your product, the first thing you need to do is its title. Some SEO friendly title writing guidelines that customers can easily search and find your product are:

It must be unique

Easy to use

Include keywords, generic terms or any specific attributes

A standard headline should look like

Brand name + user + product brand + most common features.

You should not forget any information that makes the user still search for more detailed information elsewhere; if this is the case, you have already lost the customer. However, if you have successfully answered all the questions, the potential customer may see an increase in the conversion rate of the list. Use the tone that best suits your ideal buyer persona to address their question and how the product will solve it.


3. Beautiful Images: Images are a thousand words. Yes, clear images do drive customers to make a decision. Image is your first impression. Therefore, your main image should show the visitor the most attributes that are most appealing to the user.


If you follow certain guidelines, you can increase the conversion rate of your listings:

Images should be clearly in focus, well-lit, and centered on a white background.

Images should not contain attachments that are not part of the product.

Images should follow "trust and safety" standards; they should not be obscene.

Images should not contain watermarks, logos, graphics, illustrations or text.

Again, using a zoom ratio will give visitors an idea of the actual size and will avoid using too much white space in the image. Your product must utilize almost all of the space in the image. Also, if the product has multiple accessories, there should be bundled product images as well.


4. Use marketing tools: Although Facebook and Google have almost achieved a duopoly when it comes to digital marketing. However, most marketers use this channel and so should you. However, you should not limit yourself to these types of marketing channels.

As they say, data is the new oil, and many of the most popular e-commerce marketplaces have emerged or have developed their native advertising platforms in order to monetize the vast amounts of consumer data related to purchasing behavior.

Therefore, you should not limit yourself to these traditional marketing channels; instead, use these marketplace-oriented native advertising platforms. Below is a list of native marketplaces and their advertising platforms:

Image source: ecomm-nation.fr


5. offer clearance products on marketplaces: Every online store conducts clearance sales at least twice a year. However, it is these marketplaces that witness the maximum influx of tourists for this purpose. Therefore, offer these products on the marketplace at prices adjusted to suit their commission charges.

6. offer your alpha products Most of the companies miss the trick here. They offer all their alpha products to the market. But here's how to drive your audience to your store.

After offering all the products on these marketplaces, this happens if the customer visits your online store directly with reference to the seller's name and finds that your store does not have unique items. He will never return to your store.

Also, another strategy may be to offer ancillary products or even offer a very popular product and if the user likes it, then you will get a new website visitor. You are not only selling products, but you are also gaining new customers.

7.Use CedCommerce Opencart Multi-Channel Extension: Then there is the CedCommerce Opencart Multi-Channel Extension , which offers you a huge advantage - the advantage is that on every order created on the marketplaces (Walmart, Amazon, and other online marketplaces), their data is also created in the Opencart backend.

So in this way, you not only make sales, but you also gain a crucial lead-that's killing two sparrows with one arrow.


Executive Summary: As you know, validation is the first step towards mass production of any product. Therefore, these marketplaces not only provide you with the opportunity to test your product, but, if your product is accepted, it also provides you with alternative sales channels to reach your target audience.
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